Two tools behind one sign-in for a content team. The Social Analyst reads the Instagram numbers and gives an honest diagnosis with up to three small tests; the Content Planner turns those tests into a monthly calendar and first drafts for each platform.
A content team needed one place to read what its Instagram results show, decide what to try next, and plan the coming month's posts around it.
How it works
Results are imported, entered by hand, or read from screenshots of a post's insights, next to the goal for each account.
The Social Analyst explains in plain words what the numbers show, with the audience and timing behind them.
Each diagnosis ends in at most three small tests, saved and frozen with it.
One button sends the tests to the Content Planner, where they arrive as ideas.
Gemini suggests the month's calendar and writes first drafts, one text per platform.
A person reworks each piece, someone else checks it, and the team posts it.
Social Analyst
The analyst compares an account's results with its goal and says what they show in plain words, with the content, the audience and the timing behind them. Each period keeps its history, its growth plan and its reports.
Handoff
A saved diagnosis is frozen with its tests. The tests travel to the Content Planner through a versioned file format both tools are built against: loading the same test twice changes nothing, and a malformed file is refused as a whole, with a message in plain words.
Content Planner
Gemini suggests the month's calendar and writes a first draft for Instagram, TikTok, LinkedIn and X, at most seven pieces a week. Claude gives a second opinion on drafts and takes over when Google is busy. People rework every piece.
Team
Everyone signs in with a six-digit email code, and the team list is the allow-list. Every change writes a row in the history, with who and when, in the same transaction. The person who checks a piece is never the one who wrote it.
Under the hood
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