Aphrodite writes for an Arabic football news brand: articles for its website from the news feeds, posts for its social accounts, and live updates during matches, with people deciding what is covered and what goes live.
A football news brand has to publish fast, in Arabic, on its website and its social accounts, including every key moment of a match, without a newsroom of writers on shift.
How it works
The newsroom reads the brand's news feeds and groups related items into stories. Match data comes from API-Football.
A person picks the stories, switches on the matches to cover, or plans a month of posts with the planner.
Gemini writes the article, the post or the live update from the sources' words, in the brand's voice.
Every version passes the checks: caption lengths, claims, file sizes, near-duplicates and the AI label.
Posts wait in the Notion calendar and Slack for approval. Breaking news and live updates go out in the name of the person who started them.
The publishing queue sends each post with retries, and its results flow back into the analyst's dashboard.
Newsroom
Related items from the feeds become one story with its sources, newest first. A person picks a story and Gemini writes an Arabic article for the website from the sources' words. It goes to WordPress for review, or live with a second button.
Match day
A person switches a match on. From 70 minutes before kick-off the system looks for the line-ups, then reads the match every minute and posts the moments that matter: the preview, the line-ups, goals, red cards, half-time and the final whistle.
Review
Every post lives as a row in the brand's Notion calendar. When it is ready, a card arrives in the right Slack channel and the approver reads it on a review page, with its brief, its captions and the result of every check. An edit after approval removes the approval.
Publishing
Approved posts enter a queue the publisher works through every minute, with staged preparation, retries, checks for lost answers and pause switches. Videos, carousels and cards are rendered in a container, and any approved post can be exported as a delivery pack to publish by hand.
Under the hood
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